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  • Writer's pictureSaurabh Kumar

UX Design Interview: Complete Guide (with a Zomato Example)

As a UX designer myself, and the founder of Design Clan, a school that gets you interview-ready UX Designer, We know these assignments can feel daunting. But fear not! Here's how to transform them from nightmares to gateways to your dream job.

UX Design Interview Guide I Design Clan

Cracking the Code: Prepping for Your UX Design Interview

Before we delve into the nitty-gritty of specific interview rounds, let's shift gears and talk about UX design interview preparation. Here's a powerful mindset shift: imagine yourself as a UX designer tackling a user problem – you are the user, and the interview process is the problem to solve. If you still don't know how to become a UI UX Designer make sure to join our UI UX Design Courses.

By approaching the interview process with this perspective, you'll be actively strategizing to achieve a successful outcome. The key to conquering this "user problem" lies in thorough research. Here's how to prepare effectively:

  • Become a Company Insider: Deep dive into the company you're interviewing with. Understand their products, target audience, design philosophy, and recent projects. This knowledge positions you for thoughtful conversation and demonstrates genuine interest.

  • Practice Makes Perfect: Conduct mock interviews with friends, mentors, or even record yourself answering common UX design interview questions. This can significantly boost your confidence and communication skills.

  • Sharpen Your Design Portfolio: Your portfolio is your design resume, a visual representation of your skills and thought process. Carefully curate a selection that showcases your UX design process and the specific problems you've solved, and get yourself equipped with the latest UI UX Design trends in 2024. Consider including projects that demonstrate your knowledge of emerging trends like Augmented Reality (AR) and Virtual Reality (VR) experiences (What is AR and VR? Differences between AR and VR).

UX Design Interview: Round by Round

We'll discuss each round in a very detail-oriented way with Zomato - a food delivery company based out of India so get your coffee and keep taking notes for each round. If you're not confident about your career in design join our UI UX Design Course.

Round 1: The HR Interview - Nail Your First Impression

HR interview is your gateway to the rest of the process. It's your chance to make a stellar first impression (I strongly agree)and showcase your enthusiasm for the UX design role. Here's how to shine:

  • Dress for Success: First impressions matter, so ditch the "business casual Friday" vibe and opt for professional attire. Think clean lines, a polished look, and something that reflects your personal style within a professional context.

  • Punctuality is Key: Respect for their time goes a long way. Arrive early to settle in, gather your thoughts, and demonstrate your professionalism.

  • Confidence is Contagious: Project a positive attitude! Smile, make eye contact, and exude confidence during your interactions. Remember, they're looking for someone who can be a valuable asset to their team – show them you're that person!

Round 2:Take-Home UX Design Assignment Challenge - Showcase Your Skills

This is where you get to showcase your design thinking muscle. Companies might present you with a real-world design problem they're facing. Don't get overwhelmed – follow these steps for success in UI UX Design Interview:

  1. Understand the Challenge Thoroughly: Read the assignment carefully, ask clarifying questions if needed. Focus on the core needs and user pain points they're trying to address.

  2. Plan Your Approach: Break down the project into manageable stages: research (consider including secondary research using Google Playstore, Quora Reviews, Reddit, Social Media, and all), user flows, wireframing, prototyping, and presentation.

  3. Prioritize Quality Over Quantity: Don't get bogged down in creating a hyper-complex solution. Focus on a well-designed, well-presented solution that addresses the core user needs.

  4. Show Your Thought Process: Don't just present the final product. Include sketches, user flows, or even the rationale behind your design decisions. This demonstrates your problem-solving approach and design thinking skills.

  5. Keep it User-Centered: Remember, it's all about the user. Focus on solutions that are intuitive, easy to use, and address user pain points effectively.

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Round 2 (Optional): Whiteboard Challenge - Unleashing Your Design Agility

Whiteboard challenge is your chance to unleash your design agility and showcase your problem-solving prowess under pressure. Imagine yourself brainstorming solutions for a specific user flow within a company's app. For instance, Zomato might ask you to design the checkout process for a new food category on their platform. Here's how to tackle this challenge like a UX design pro:

  • Embrace the Active Listening Mindset: Pay close attention to the brief and any additional information provided. Ask clarifying questions to ensure you fully grasp the problem and user needs.

  • Think Out Loud & Sketch Iteratively: Don't be afraid to brainstorm openly. Verbalize your thought process as you sketch out potential solutions on the whiteboard. This allows the interviewer to follow your thought process and see how you approach problem-solving.

  • Collaboration is Key: The whiteboard challenge isn't just about showcasing your solo skills. Think of it as a collaborative brainstorming session. Welcome feedback from the interviewer and adapt your ideas based on their input.

  • Explain Your Rationale: Don't just present solutions – explain the reasoning behind them. Highlight the user benefits and how your design choices address the core pain points.

  • Demonstrate Adaptability: The interviewer might introduce new constraints or ask you to modify your initial approach. Embrace this as an opportunity to showcase your ability to adapt and think on your feet.

Round 3: Portfolio Review Round - Weaving Your Design Narrative

The portfolio review round is your chance to weave a compelling design narrative. Here's where your carefully curated portfolio takes center stage. However, remember those golden nuggets gleaned from the HR interview like what do they do, what sort of clients they are working with, Their Products and all. They can be powerful tools in this round as well. In case you don't have a portfolio join Design Clan Top Rated UI UX Design Course.

Tailoring Your Story:  Think back to the insights you gained from the HR interview. Did they mention a specific design challenge they're facing? If so, use your portfolio review as an opportunity to subtly highlight projects that demonstrate your expertise in that particular area. This showcases not only your design skills but also your attentiveness and ability to adapt your approach.

Building on the Conversation: Perhaps the HR interview touched on the company's design philosophy. Use your portfolio review to showcase projects that resonate with that philosophy. This creates a sense of continuity and reinforces the idea that you're a good cultural fit.

Beyond the Screens:  While high-quality visuals are important, don't just present static screens. Use your portfolio review as an opportunity to tell the story behind each project. Explain the problem you were solving, the design decisions you made (referencing relevant design principles if applicable), and the results you achieved. This demonstrates your design thinking process and how you translate ideas into effective solutions.

Pro Tip:  Practice your portfolio presentation beforehand. This will help you deliver your design narrative with confidence and clarity.


Let's break away from the traditional interview approach and adopt a UX designer's mindset and make sure to create your profile on all job websites to get more UX Design opportunities. Imagine the interview process itself as a user problem – you are the user, and navigating it successfully is your ultimate goal.

To conquer this "user problem," thorough research is essential. Think of yourself conducting user research on the company you're interviewing with.

Dive deep – understand their products, target audience, and design philosophy. This knowledge becomes your secret weapon throughout the interview. It allows you to demonstrate genuine interest in the company and a strong fit for the role.

By approaching the interview process with this strategic perspective, you'll be actively strategizing to achieve a successful outcome.

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